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Certificate IV in Business Sales


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This qualification reflects the role of individuals who use well-developed business sales skills and a broad knowledge base in a wide variety of business sales contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others and have limited responsibility for the output of others, however they typically report to a more senior business sales practitioner.

Job roles

The following occupations relate to this qualification.

Business Sales Team Leaders lead teams of Sales Agents to develop and implement strategies which increase a business' sales. They identify customer needs and markets, visit potential buyers, keep up-to-date with knowledge of their own and competitors' products, liaise with sales and marketing personnel, negotiate prices, prepare contracts and record orders, work on marketing campaigns, and plan strategies to meet targets and budgets.

Frontline Sales Managers are first line managers working in small wholesale, retail or franchise operations, or in sections or departments within larger stores. They are usually responsible for inventory and stock control, employee relations, customer interaction, marketing and business management at the 'shop front' level.

Office/Sales Assistants perform sales-related business tasks. They provide administrative support for sales teams and the sales process, and may assist with sales and marketing duties such as identifying markets.

Sales Administrators carry out complex marketing, client relations, and business analysis duties. They lead sales teams; collect and analyse sales and market data; and arrange advertising scheduling and production.

Sales Agents carry out basic and administrative duties associated with the commercial relationships between vendors and buyers. They help to produce business plans, analyse trends and data, and ensure the vendor-buyer relationship is healthy and profitable.

Skills developed

This course aims to provide participants with a wide range of skills within the sales sector including;

  • researching and profile the market
  • building effective relationships and networks
  • Developing sales strategies and plans
  • Lead and manage sales teams


Qualification Certificate IV in Business Sales
National course code BSB40615
Accreditation WG Learning
Recognition Nationally Recognised Certificate - meets AQF standards (What's this?)
Duration Self paced, minimum of 6 -24 months
Study mode Blended

Course plan

Total Units: 10

4 Core Units plus 6 Elective Units

This unit describes the performance outcomes, skills and knowledge required to develop product knowledge in preparation for the sales process.

This unit applies to individuals in a sales related position in a small, medium or large enterprise across a wide variety of industries and contexts who develop their product knowledge prior to undertaking selling activities. They may provide advice and support about aspects of sales solutions to support a sales team.

Core Unit | Code: BSBPRO401A

This unit describes the performance outcomes, skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in networks to support attainment of key business outcomes.

Core Unit | Code: BSBREL402A

This unit describes the performance outcomes, skills and knowledge required to identify potential sales prospects by applying prospecting methods, and to manage own sales performance by establishing a sales plan and managing stress, time and sales-related paperwork.

Core Unit | Code: BSBSLS407A

This unit describes the performance outcomes, skills and knowledge required to present sales solutions that respond to the specific buying needs of a client, and to use sales processes associated with securing prospect commitment to proceed with a sale. The unit also includes attending to post-sales activities that build and strengthen the partnership between a salesperson and the client, and enhance the prospect of future sales.

Core Unit | Code: BSBSLS408A

Who is this course for?

This course is designed for individuals seeking career advancement in the role of sales team leader, supervisor or manager and who are involved in the conduct of sales activities.

It is suitable for an Australian apprenticeship pathway.

What are the entry requirements?

There are no entry requirements for this qualification, however there are preferred entry pathways for candidates considering this qualification.

Can I get Recognition of Prior Learning? (RPL)

Yes, skills and qualifications you already have may count towards your qualification.

Find out more

What are the pathways into the qualification?

BSB30115 Certificate III in Business or other relevant qualification


with vocational experience in assisting sales team leaders, supervisors or managers to conduct sales activities but without a formal sales qualification.

What are the pathways from the qualification?

After achieving this qualification candidates may undertake a range of Diploma qualifications.

What are the outcomes?

This course is accredited under the Australian Quality Training Framework (AQTF), Australian Skills Quality Authority (ASQA).

Upon successful completion of this course, participants will receive a nationally recognised qualification, BSB40615 Certificate IV in Business sales.

What are the course requirements?

What you'll need.

English Language

In order to successfully enrol in this course, you must have a level of proficiency in written English, allowing you to engage in the course materials and content and ensuring you can undertake the variety of assessments.


The following industries relate to this qualification.

This sector covers activities related to bringing a product (or service) to the attention of potential and current customers, and meeting the needs of customers.

This sector covers the establishment and maintenance of procedures, records, and regulations for commercial activities. For qualifications relating to specific aspects of business administration, use the headings Governance, Human Resource Management, Occupational Health & Safety, Purchasing and Procurement, Quality Auditing, or Recordkeeping.

Subsidised training

We offer subsidised training in the following highlighted states and territories


Employer incentives

Your investment in skilling your staff through training may also bring with it a number of State and Australian Government financial incentives.

Financial incentives you may be eligible for include:

  • Australian Government standard Commencement and Completion Incentives ranging from $750
    to over $4,000
  • Training award pay rates (if required)
  • Exemption or rebates from payroll tax (where applicable)
  • Exemption of apprentice’s wages from workers compensation premium calculations (NSW apprentices)
  • Extra incentives to assist in the employment of under-represented groups such as
  • Apprentices or trainees with a disability, mature age, school-based and Indigenous
  • A number of extra incentives which are available for certain areas or qualifications

Note Incentives are dependent on meeting eligibility criteria.

Contact Allara Leaning on 1300 772 724 to discuss your eligibility for incentives.


Course Category 1st Qualification 2nd Qualification Apprenticeship/Traineeship Concession
Certificate IV in Business Sales BSB40615 $1580 $1850 $1000 $240

Program Category Non-Concessional Concessional
Traineeships $350 $0
Apprenticeships (First Year) $350 $0
Apprenticeships (Each subsequent year) $600 $0

Recognition of prior learning (RPL)

Fees for RPL applications are calculated on a case by case basis and may be reduced due to credit transfer. The base price for RPL applications is:

  • Certificate II to Certificate IV qualifications $1,500^
  • Diploma to Advanced Diploma qualifications $2,000^


Talk to a training consultant about your requirements

1300 772 724

BSB40615 Certificate IV in Business Sales